Ryan Costello has been an event and experience designer for 20 years. He’s worked with hundreds of brands and agencies all over the world including organizations like Google, Facebook, Adobe, Levi’s, JP Morgan, NBC Universal, and most recently Nike for the Summer Olympic Games in Tokyo. Additionally, he has become a thought leader in pandemic compliance and safety at live events and he is a certified Pandemic Compliance Advisor.

As the co-founder of Event Farm and Chief Strategy Officer for MemberSuite (Event Farm’s parent company), Ryan’s obsession with the event experience has become a distinct competitive advantage of the company's offerings and he is passionate about sharing his knowledge with the event community.

Brian Birch is the Chief Operating Officer for the Snow & Ice Management Association. He has served in many roles during his 18years at the association, starting out as the Membership Coordinator. Brian’s focus today at SIMA is in technology, marketing, and operations, but he also serves as a project manager on new initiatives and projects for the snow industry.

Chad Stewart is a 20 year veteran of the software industry. He is a speaker, technical writer, & thought leader in the application software space.


During his career in the association market, he has been involved in hundreds of software selection and advice projects. He has a diverse experience in multiple application software solutions including AMS Membership management software, Donor management, ERP, Marketing automation, and CRM software.

Over the course of his career, he has taken on the role of certified engineer, certified implementer of multiple software applications, technical support, & managed numerous CRM software projects, ERP, Accounting, & membership management.

He is currently the founder and chief evangelist charged with executing the SmartThoughts mission of his company which is to align executives who are searching for the right software solutions with vendor partners who provide the best fit. He has written numerous articles, software product reviews, membership comparison software pieces, & interviewed hundreds of software vendors who provide solutions for the association market. He is continually evaluating options which will solve the challenges of association executives.

His greatest achievement has been assisting nonprofits, associations, & the business community in selecting the software organizations needed to provide sustainable returns.

Adam Landsman is the Head of Enterprise at CLEAR and currently leads its Health Pass technology, which is focused on creating a safer, easier experience for people to get back to what they love. Under Adam’s leadership, more than 250 organicurrently leads its Health Pass technology, which is focused on creating a safer, easier experience for people to get back to what they love. Under Adam’s leadership, more than 250 organi

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Mastering Membership is an exclusive event series brought to you by MemberSuite and powered by Event Farm that seeks to help mid-sized associations grow and engage their memberships.