E1: Legal Awareness
From dealership advertising, customer vehicle delivery and beyond, join us as we navigate the potential legal risks along the road. Get up to speed as we follow the sales process from beginning to end, uncovering each potential hazard along the way and sharing the best practices to avoid them.

E2: Fraud Awareness
Ally’s enterprise fraud team will discuss some of the hottest emerging fraud trends impacting dealers and finance companies, and ways you can recognize and protect yourself against such schemes. Ally will also cover internal techniques used to detect potential application fraud that minimizes the risk to dealers.

E3: How to Increase Employee Engagement and Productivity Post-Hire
An incredible applicant experience shouldn’t stop once the offer letter is signed. Now that you have a new team member, the question becomes how to start them off on the right foot for continued, long-term success. This can be accomplished with an employee-centric approach to HR and new technology solutions that allow for seamless and secure data to flow through all of your HR systems, saving you time and delighting your new hires. Attendees will leave this session with an understanding of:

• The various post-hire solutions needed to properly onboard and manage employees
• Leveraging technology to automate the most mundane tasks of the post-hire process to save time
• Critical compliance tools during and after the hiring process to save your organization from unnecessary litigation

Provided by Hireology.

E4: Social Media 1 - Introduction/Intermediate levelIt’s A People Based Advertising World; Why Social Media is Slowly Overtaking Paid Search
Designed to help Dealers that have yet to pivot away from a traditional/paid search mix with real life examples and case studies that demonstrate how paid social has revolutionized how people buy cars today. Get an inside understanding of how Facebook delivers ads differently than any other platform and why it’s essential to put paid social to work for your dealership.

Takeaways:
• The place that paid social holds in a Tier 3 marketing environment in 2019/2020
• Difference in Facebook Ad delivery vs other platforms (proactive vs. reactive)
• A set of sample strategies that can be readily implemented at their dealership

E5: Social Media 2 - Advanced LevelThe Dynamics of Dynamic Advertising – Your Inventory, Their Newsfeed
Dealers will learn the advanced details of how dynamic advertising can be manipulated and hand-tailored in a fashion that drastically impacts actual business at your dealership. From ad delivery scheduling, to “if, then” logic build-outs, Dealers will learn the true deep intricacies of dynamic social advertising.

Takeaways:
• Develop an understanding how the technology of dynamic advertising works in prospecting and retargeting
• Learn about how advanced advertisers are parsing out dynamic campaigns to ensure all potential transactions are occurring, or at least being teed up to occur
• Be among the first dealers to learn about the latest technologies and best practices available via paid social

E6: Operating Report Analysis
A profitable dealership is like a well-oiled engine. Having a basic knowledge of your dealership’s operating report is vital to identifying areas needing maintenance or repair. Join us to gain an understanding of the operating report and identify potential actions to keep your dealership running at top performance.

E7: Selling F&I Products Outside of the Box
The job is not always done when the car goes over the curb. Is it fully fueled for a successful trip? Join us to discover opportunities for selling after the sale products that can enhance customer satisfaction and encourage potential return trips to your dealership. We will explore how to market to post-sale customers and utilize a proven service aisle sales process.

E8: Decision Deals – Sit in the Seat of an Ally Credit Buyer
Ever wonder how the finance source decides to approve or decline a deal? Take the opportunity to experience a deal from an Ally credit buyer’s perspective. Gain insights that can help you communicate and collaborate more effectively with Ally.

E9: Management By Strengths
With four natural temperament traits, 75% of people you interact with have communication and decision-making needs that are different from yours! Learn to harness the power of individual strengths to optimize customer interaction and dealership teamwork.